Last night saw the UK infiltrated by another huge American brand with a cult following, Vince Camuto. Launching on Kensington High St, the man himself strolled along to his first bright, shiny new store to see journalists and celebrities fondle the premium shoes and accessories.
“London has such a special energy, so it was exciting to bring a little bit of New York summer here for our opening," said Vince Camuto.
Camuto's trademark style is a tad New York meets chic Hamptons weekender with splurges of colour and well designed neutral basics. From first viewing, I'm impressed. The shoes and accessories include key trend shapes and seasonal colour hits but aren't over worked or styled to relegate them to one-season-trendsville-wear-it-while-you-can.
The launch event had a throng of stylish celebrities including Samantha Barks, Olivia Grant, Leah Weller, Leah Wood, Laura Jackson, Ophelia Lovibond, Angela Scanlon, Florence Brudenell Bruce and 'Made in Chelsea's' Rosie Fortescue.
In the celebratory spirit of the Hamptons, guests were served 10 Cane rum mojitos, nibbled on Vince Camuto-crested macarons and sipped Laurent Perrier from huge vintage champagne flutes.
Bip Ling, with her inimitable style & energy, led the temporary Hamptonites as guest DJ for the night.