Lacoste is suddenly cool again. Le crocodile bien connu is rearing its snapping little jaws all over the fashion scene and with a brand new pop-up store on the famous Knightsbridge Brompton Road and Knightsbridge Green triangle (dahling), I tripped along to the launch last week where the store hosted a rocking evening of cocktails, cava and celebs through A-C.
As the largest Lacoste store in the world (600sq m), the light filled store on three levels showcases the entire collection including mainline collections for men and women, the new contemporary L!VE collection, footwear, children swear, leather goods, eyewear, watches and the exclusive first launch of home textiles. Plus, it's the only space in the United Kingdom to house LACOSTE LAB launched by design director, Christophe Pillet, which identifies Lacoste products that represent the future of the brand, collaborating with experts in the sports arena.
Like a well thought out, giant, beautiful youth club in white, mirrors and chrome, the vibe at the launch was upbeat, the music pounding (more hits than misses) DJ'd by Mary Charteris and MisShapes. The clothes provided a colourful backdrop to the conversation and the gobbling of a myriad of archetypal kids sweets dotted all over the store, as youthful celebs in trainers tripped up and down the stairs while the older kidz hung-out downstairs aware that stairs play havoc on heels.
Celebrities attending (captured in the video below) included Will-I-am, Eliza Doolittle, Laura Whitmore, Amanda Blakley, Jamie Campbell-Bower, Cheska Hull (from Made in Chelsea), actor Will Poulter, Jasmine Guinness, David Ginola, Henry Conway, Suki Waterhouse and Delilah (fresh from her set the previous week at Emporio Armani's Summer Garden Live party).
New darlings of the fashion and music scene, Singtank (headed by Josephine de la Baume), played sounds from their new album out next month. Will-I-am said the party was 'dope'. Quite.
To read more about Singtank and see the recent interview I did with them in Paris, click HERE.